Narrative brand strategist & designer
Abdalrahman Khairy
A story that connects, and an identity that tells it.
I work with founders building brands across the Gulf and beyond. We start with what makes the business worth choosing, then shape the strategy, the narrative and the identity around it.
Recent brands, and the decision each one began with.
Seven Sands
Identity & packaging · Seven candles, one for each EmirateUAE
Flovate
Brand identity · An AI business automation systemKSA
Primo Piano
Brand identityEgypt
Luxury Gift Box
Packaging · A private gift of dates for foundersJordan
WHY Salon
Brand guidelines · Built to franchiseKSA
Al-Orabi
Rebranding · Calligraphy across the rangeEgypt
Hibrayer
Arabic type · 29 days of experimentsEgypt
Logos & Marks
Logofolio · Marks in Arabic, English and bothAround the world
Strategy is the first chapter of your brand story. I take it from there.
Brand strategy
For brands that need to know what they stand for before they decide how they look.
- Research & audit
- Positioning
- Brand naming
- Brand narrative
- Personality & tone of voice
Brand identity
A visual system built from the strategy, so every decision has a reason.
- Logo & marks
- Visual system
- Brand guidelines
- Key touchpoints
Packaging
Where the brand meets the hand. Often the first thing a customer keeps.
- Concept & art direction
- Structure & finish direction
- Range architecture
- Print-ready artwork
Consulting
One-to-one sessions. For founders who need a clear outside view on their brand, and for designers shaping their portfolio and their path.
- Brand diagnosis
- Positioning review
- Portfolio review
- Career review
Four steps, from what is true to what is seen.
- 01
Conversations with the founder, the team and the market, until the real story of the business is clear.
- 02
Positioning, audience and the one idea the brand will own, written down and agreed.
- 03
The brand story, personality and voice, so the brand sounds like itself everywhere.
- 04
Identity and packaging designed from the strategy, then handed over with clear guidelines.
Hover or scroll to open each step.
40+ brands across the Gulf and beyond.
Teams whose stories I’ve been part of.
- Marketing solutionsEgypt
- Creative agencyEgypt
- Digital agencyJordan
- Marketing companyUnited States
- TEDx eventEgypt
- TEDx eventEgypt
- Construction companyEgypt
- Marketing agencyEgypt
- Advertising agencyPalestine
- Textile companyEgypt
- Creative agencySaudi Arabia
- Branding agencyEgypt
I came to branding through business and through stories. An academic MBA, completed in 2020, taught me strategic business thinking. 5 years with TEDx Ras El Bar, the last leading its speaker coaching team, taught me how people listen. 8 years of identity work taught me that a brand is remembered for what it means and the connection people feel with it, then for how it looks. Every project I take on starts here.
The story continues with the designers I teach.
Hover a brief to see how different students answered it. Tap it to see every version.
Honest feedback on your work. A clearer path forward.
- 01Designers Career Review60 minutes. Where you are, the skills to build and the next step.
- 02Designers Portfolio Review45 minutes. A written report and an action plan for your portfolio and its case studies.
- 03Designers Alumni Hour45 minutes, free and once. For students who have attended one of my courses.
“He is not only a knowledgeable brand strategy instructor but also a powerful narrative storyteller who knows how to simplify complex concepts and make them practical.”
From the people I’ve built with.
“He has a unique talent for distilling varied concepts into a single, easily recognizable symbol that perfectly embodies the essence of the brand.”
Abeer AlamraniClient · AI & digital transformation“Abd al Rahman consistently demonstrated a keen understanding of our brand's essence, and his commitment to excellence ensured a successful and contemporary rebrand.”
Hani BarhoumehClient · Rebranding project“He quickly understood the brand direction and delivered high-quality designs on time.”
Packaging clientUpwork · 2025“We worked on 3 different projects together, in different fields and he always delivered amazing results on time.”
Khaled AnasClient“I asked him to make several designs related to Islamic heritage. I was very surprised by the magnificence of the designs.”
Yehia ElzekClient · Associate Professor“Very professional, highly recommended, always bring outside of the box ideas”
Alma L.Upwork · Branding, 2025“Abdalrahman truly embodies a rare combination of values and ethics, commitment, dedication, cleverness, and creativity.”
Mohammed FarragManaged Abdalrahman directly“If you want something special, elegant and simple, he is the one to depend on!”
Yasmeen EbiedManaged Abdalrahman directly“I'm always impressed by how dedicated and ambitious he is.”
Mennatallah ElserwyWorked together for five years“Abdalrahman was great, easy to work with, and came up with some awesome designs for my business.”
Alaa M.Upwork client“He is professional, communicative, and so talented.”
Ahmed E.Upwork client